Its chief division is Apple Records, which was launched in the same year.
Its name (pronounced 'apple core') is a pun. Paul McCartney, Ringo Starr, Yoko Ono, Olivia HarrisonĪpple Corps Limited (informally known as Apple) is a multi-armed multimedia corporation founded in London in January 1968 by the members of the Beatles to replace their earlier company ( Beatles Ltd.) and to form a conglomerate.